23/12/2019 | Article
SG Data Share – Unlocking the Power of Big Data
We know that data provides rich insights.
To fully harness its power, charities require the right CRM, processes, skills and leadership. This is where SG comes in – we act as fundraising and donor management consultants to advise and assist charities in putting their data to work and building first-in-class donor retention models.
How? Through Data Share – a data-driven performance review of charities.
Data is a rich knowledge bank and SG helps charities make sense of the numbers through detailed and ongoing analysis. We share our findings on donor demographics, identifying fundraising trends, and areas for improving internal workflows, all towards increasing donor loyalty and retention.
Data Share has been SG’s annual programme in the Southeast Asia region since 2017. This year, we held sessions in Thailand, Indonesia and the Philippines.
Highlights from the year
We attempt to tailor each session according to the local market’s needs and interests by listening to our charity partners’ feedback and continuously engaging them in discussions. Donor attrition, fundraising channel performance and donor lifetime value (LTV) were some of the hot topics across this year’s sessions. At the Indonesia session, upgrade campaign success including pitch effectiveness, upgrade value and effects on loyalty, lead to some interesting discussions.
The highly interactive sessions along with group activities kept attendees engaged and comfortable in voicing their ideas, concerns, or issues.
What our clients have to say
Our charity partners have shown great support for the sessions. This year, a total of 90 representatives from 16 charities attended the full-day workshops. A majority of them felt their learnings support their strategic fundraising decisions and have helped them in developing strategies for the year ahead. Their feedback truly made the Data Share journey worthwhile.
Our charity partners from Indonesia and the Philippines. Hope to see you all again next year!
Stay tuned for Data Share 2020 schedule, updates and more.
Click here to read about Thailand’s Data Share session.