17/04/2020 | Article

Reviewing Acquisition Targets

The onset of COVID-19 has brought about much uncertainty within all realms of society, as we face a new unknown together. The support provided by non-profits become increasingly crucial, as the vulnerability of the communities they serve intensify.

It is becoming necessary for non-profits to review and readjust acquisition targets set forth for 2020, as well as re-strategize on ways moving forward to a “new normal”. As a starting point for this exercise, SG Global are pleased to introduce our Donor Acquisition Forecast Tool. This tool is designed to support the high-level conversations on diversifying acquisition channels for Regular Give Donors.


If you have any questions or would like further information, please drop us an email at consulting@sgsupport.com or reach out to your country representative.

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